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Acknowledgements

Introduction

• Why Agencies Need Better People Development
• Who Should Read This?
• Who Are We?

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Part 1: Foundations

Pillars of a Growth Culture

• Strong Home
• Sharp Edge
• Steady Groove

Talent Strategy

• What are your goals?
• Which skills do you need?
• Where are your gaps?
• How might you close them?

Defining Roles

• Separate roles from souls
• Indentify skills and activities
• Understand your value chain
• Role as curriculum

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Part 2: Arenas

• Overview

Hiring

• Refine your hiring process
• Hiring is team calibration
• Look for stretch
• Sell the journey

Onboarding

• Understand the role
• Start the first journey
• Calibrate daily
• Am I ready yet?

Developing

• Hitch a ride on your day job
• Always have an active journey
• Level up often
• Learning is a team sport
• Embrace rituals and cadenc

Promoting

• Be consistent
• Embrace standards and evidence
• Feedback is a gift

Mentoring

• Build people
• Help calibrate
• Learn to coach
• Learn to facilitate
• Team journey meetings

Exiting

• System improvements
• Your alumni network

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Part 3: Action

Getting Started

• Start by starting
• Find your constraint
• How we can help